Down in SEOMOZ (a leading website resource for everything SEO), I once came upon a very interesting article that abolished one basic principle I was keeping back when I was still starting out in the industry. Admit it, we all started somewhere and silly as it may sound, there are some assumptions that we had back during the days that are just meant to be forgotten. One example I had during my newbie years on this industry is the understanding that lists are your best friends. Going back to the article I was relating you about, a leading website SEO resource once published a very important article that changed my way of thinking. On this post I’m going to try and relate you the same knowledge I’ve garnered that day.
As you very well may know, the website I have read this article from is an authority. And in an industry that is filled with posers and deceit, giving your trust to an organization takes a lot. The website I’m talking about has certainly earned it, as they have been the leading resource in the industry of search engine optimization for a while now.
After doing their research, they’ve published on an article about the scam that top SEO firms list really are. This is a big deal for me, as well as to a lot more other website owners claiming to be SEO specialist of their own. You see, before that eye opener, people relied too heavily on list. A business back then who is just about to submerged in internet marketing will have a very predictable first step. In finding what SEO company should their business ask help from, they would wait for the most recent list that will be published on the internet. I’m talking about those lists that are so easy to find if you want to take a peek at which organization is doing well in their chosen field or do they?
Companies from all over are reliant on monthly and yearly offerings of lists we are talking about. If this is still the case then it better change fast!
Here are the truths that were uncovered by the study:
Top SEO firms list often have paid rankings in them – an actual email was published for all to see which proves this. It was an email from an organization that publishes a list and is soliciting amount from SEO companies who wants to gain undeserved recognition. The email was made open and with it, blunted out to everyone online what a scam lists really are.
The rankings are often based on unimportant things – have you ever thought where the rankings are founded on? Most of these lists are based on the SEO companies’ revenue and size of the organization. Meaning if you own a SEO company that has only been established a year ago and you only employ a handful of people, there is no chance your business is going to make it on a list. It doesn’t matter much that you’ve placed 100% of your client’s websites on the first place – which if we think about it should be the main factor for rankings.
